You’ve decided to list your business on Tradynz.com — great call. But how you write your listing can make the difference between a profile that generates real enquiries and one that gets scrolled past. Here’s how to write a business description that genuinely connects with New Zealand customers. 

Lead With What You Do — Clearly 

‘We provide residential plumbing services across the Wellington region, available for emergency call-outs seven days a week’ is far more effective than ‘A passionate team dedicated to quality solutions.’ Don’t make customers guess. Your first sentence should state plainly what your business does and where you operate. 

Mention Your Location and Coverage Area 

Kiwi customers want to know you’re accessible. Be specific about where you’re based and how far you travel. If you service multiple regions — all of Canterbury or the Bay of Plenty — say so clearly. Phrases like ‘based in Tauranga, servicing the wider Bay of Plenty’ immediately help customers know if you’re the right fit. 

Highlight What Makes You Different 

New Zealand has a lot of tradies, consultants, and service providers. What sets you apart? Maybe you’re a fully qualified master electrician with 20 years’ experience. Maybe you’re a family business that’s served the same suburb for three generations. Maybe you offer same-day service. Whatever your point of difference — say it proudly. 

Keep It Genuine and Conversational 

Kiwis have a well-developed radar for corporate waffle. Write the way you’d talk to a customer over the counter — warm, direct, and honest. Skip the jargon, skip the empty adjectives, and write like a real person talking to another real person. Authenticity resonates here more than anywhere. 

End With a Clear Call to Action 

Tell the reader exactly what to do next: ‘Call us on 09-XXX-XXXX for a free quote’ or ‘Message us on our Tradynz profile and we’ll get back to you within the hour.’ A specific call to action removes uncertainty and makes it easy for a potential customer to take the next step.